My background is in communications and marketing, where I’ve supported teams and brands through effective messaging, paid media execution, campaign planning, and creative testing.
Highlighted Work
End-to-end management of multi-channel campaigns across Google Search, Display, YouTube, and Paid Social, focused on driving efficient growth through testing, optimization, and performance analysis.
A selection of spec press releases demonstrating my approach to public-sector, wellness, and beauty brand communications, with an emphasis on clarity, trust, and strategic tone management
A curated selection of internal communications that demonstrate my writing versatility, organizational awareness, and ability to translate operational changes into clear, actionable messaging for employees.
Experienced in industry-leading platforms such as Squarespace, Shopify, and Wix, leveraging each platform to create tailored, user-friendly website experiences that effectively communicate brand identity and support overall business goals.