Hi, I’m Andrea — a creative marketer working across digital, campaigns & strategy
My background is in digital marketing, where I’ve supported retail and consumer brands through paid media execution, campaign planning, and creative testing.
Currently exploring in-house and CPG roles
Based in Southern California
Highlighted Work
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Paid Media & Performance
End-to-end management of multi-channel campaigns across Google Search, Display, YouTube, and Paid Social, focused on driving efficient growth through testing, optimization, and performance analysis.
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Marketing Strategy & Campaign Planning
Strategic planning that connects business goals to the full customer journey, aligning messaging, channels, and timing to support both short-term performance and long-term brand growth.
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Data Analysis & Insights
Marketing data analysis using real campaign and customer data to uncover trends, evaluate performance, and translate insights into clear, actionable recommendations.
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Brand Identity & Creative Direction
Conceptual brand work exploring visual identity, tone, and positioning—combining strategy and aesthetics to build brands that feel intentional, modern, and human.
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Content & Digital Storytelling
Development of digital content and messaging designed to feel authentic and engaging across platforms, with an emphasis on clarity, consistency, and brand voice.
